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Skippress - Index

Skippress - Ski Press US Media Kit 2008/2009 - Index

Ski PreSS USA has the largest snowsport-specific circulation in the market. it is available — without
charge — in more ski areas, ski towns and ski shops thAn All other PUblicAtionS PUt together.
magazine
the Numbers
250,000 copies per issue ( audited)
95,000 easterN copies
60,000 midWest copies
95,000 WesterN copies
the regional reach
West
95,000
media kit 08/09
midWest
60,000
east
95,000
circulation
Ski Press has created the most targeted controlled circulation model to
reach skiers where and when they are engaged with the sport.
With more than 3,000 locations, Ski Press is primarily found at:
• Specialty snowsports retail stores such as shops from SSL and SMC groups
as well as Porter’s, Christie’s, Helm of Sun Valley, Peter Glenn, Princeton
Ski Shops, The Ski Market, Willi’s, etc.
• Sporting goods stores and retail chains. Any Mountain, Chick’s, Sport
Chalet, MC Sports, etc.
• Ski Areas, mountain lodges, heli-skiing, outfitters
• Skiing events: Consumer ski shows, SIA, Jeep King of the Mountain
events, etc.
• Mountain-town hangouts: restaurants, coffee shops, local stores,
lodges. AND everywhere skiers go when they’re not busy skiing. All of
these in the main ski areas such as Aspen, Telluride, Breckenridge,
Jackson Hole, Vail, Lake Tahoe, Mammoth Lakes, and many more.
regioNal editioNs eNable
targeted peNetratioN iN three major us
resort markets: east, midWest, West
To find out more
about the Green Initiative,
click here.
** A complete list of organizations linking to the electronic magazine is
available on request.