Skippress - Index

Skippress - Ski Press US Media Kit 2008/2009 - Index

Ski PreSS ignites the passion in the broadest audience of skiers. More than any other ski publication,
our reader profile Most closely Matches the average us skier profile.
Magazine
Demographics
male 70% — female 30%
average age 39
average HHi $91,000
Ski Activity per season (100% of Ski Press reader ski) :
frequent core (21+ ski days) 62%
active enthusiasts (11-20 ski days) 22%
infrequent recreational (1-10 ski days) 18%
average day skiing per season
55% season Pass Holders
32 days
Ski Press readers describe themselves as:
day skier 33%
destination skier 17%
overnight weekend skier 20%
ski bum 11%
working skier
responsive: 4,980 readers completed the reader survey.
21%
*2007 reader survey results (complete survey results available upon request)
media kit 08/09
The broad reach of Ski Press
Powder
freeskier
skier
skiing
ski
ski canada
ski press
6 million skiers in usa
2 million skiers in canada
100 daYs of skiing Per Year
core
active
Reader Relationship
average time spent with magazine: 45 minutes
55% read every issue of Ski Press
< 5% crossover readership with other us ski publications
recreational
0 daYs of skiing Per Year