Skippress - Index

Skippress - Ski Press US Media Kit 2008/2009 - Index

web
Demographics
skiers 97%
average age 45
male 79%
average HHi $90,060
HHi > $100,000 39%
1 + children 48%
Skiing habits:
59% ski 21 days+/season
21% ski 11-20 days/season
20% ski 1-10 days/season
avg ski days/season: 29
54% season pass holders
88% + 2 days overnight ski trip (05-06 season)
*2007 Attlesey Consulting Reader Survey, R: 330
Ski PreSS hAS been The Online mAgAzine eDiTiOnS
enAble RiDeRS TO STAy cOnnecTeD
fROm TheiR hOme AnD wORk,
AnD TO AcceSS eveRy iSSue AT TheiR leiSuRe.
Photo: ryan turner
media kit 08/09