http://www.jeep.com

Skippress - Index

Skippress - SkiPress US Vol.7 No.3 - Index

They invented “SUV”
because they
can’t call them Jeep®.
Jeep is a registered trademark. Good thing. No telling what kind of jacked-up station wagons they’d be trying to
pass off as Jeep vehicles otherwise. Because sometime around the mid-80s, a craze took off. The era of the SUV
was born. Fact is, we had them beat by a few decades. As soon as the mighty
little Jeep vehicle came back from World War II, people discovered how much fun
a utility vehicle could be. What made it perfect for the army made it perfect for
† having a picnic in the hills. Or a hunting trip. Or a snowy
drive up to the cabin. And ever since, our vehicles have
had a heritage of earning their name by getting the tires dirty and doing what
comes naturally. Each is rugged enough, dependable enough, unstoppable enough, and agile enough to be one of ours,
which we stand behind with a Lifetime Powertrain Warranty. When heading straight out into the unknown, it’s good
to know you’re going there in a vehicle that’s been heading down that muddy road from the beginning. That’s Jeep
4x4. And that’s a heritage no “SUV”
can ever stake claim to Jeep.com
† No deductible. See dealer for a copy of limited warranty and details. Non-Transferable. Not available on SRT, diesel and certain fleet vehicles.
Jeep is a registered trademark of Chrysler LLC.